Friday, March 13, 2020

Target Audience Distribution

The main distribution method of small coming-of-age films like LadyBird and Booksmart, are through indie websites and film festivals in order to connect with their target audience. If our movie was ever to be published out into the media, the sources should be accessible to our target audience and relate to them as well. The first and obvious one would be YouTube,  our group has found that over 63% of teenagers watch YouTube on the daily and 64% of teenagers send videos they find enjoyable on YouTube to their friends and family. As our target audience shares our product with more people, we are able to reach larger platforms and a larger group of individuals. 


Another possible way to release our film is through a website called NoBudge. I had no idea this website existed but it is such a cool way to connect with other film makers and put your film out there. 


The website gives you an option of looking at movies by genre and whether someone wants to look at short or regular films. It is super easy for our target audience to immediately find our film. The website has a lot of diversity, which our target audience is about.



Local film festivals are also ideal for releasing our short film. Miami Short Film Festival, Miami Dade Film Festival, and LDUB Festival are all great examples of well known film festivals that are realistic for our movie budget of course. 

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